8305 S. 220 W.
The Lot Nobody Thought Would Sell
When Marco Diaz came to us, he had a challenging piece of land at 8305 S. 220 W. in West Jordan. The lot was originally zoned P-F — a utility zone — with a canal easement running through it. Marco had already done the hard work: he got the canal easement removed, negotiated the front setback down from 30 feet to 20 feet, and had the rezoning to R-1-8 in motion.
We listed it while the rezoning was still being finalized. The approval was imminent, and we wanted buyers in the pipeline before it landed. The lot was also oddly shaped — shallow but wide — which made it difficult for buyers to visualize what could actually be built there.
Most agents would have put a sign in the ground, uploaded a few photos to the MLS, and called it good. With a lot like this, that approach would have killed the deal before it started. Buyers would have driven by, scratched their heads, and moved on.
We did something different.
Building a Story Around a Difficult Lot
Raw land does not sell itself, especially when it requires a buyer to use their imagination. Before we ever took an offer, we did the work to remove that burden from the buyer entirely.
We analyzed the buildable area using the survey and setback requirements. We overlaid actual floor plans to scale directly onto the survey so buyers and builders could immediately visualize what could be built there — no imagination required. We also researched comparable sales and identified that a new build on this lot could conservatively sell for $575,000 to $650,000, making it a strong spec-build opportunity for the right builder.
We targeted two audiences: land buyers and local spec home builders. The marketing was built to speak to both.
Three Contracts. Two Cancellations. One Closed Deal.
This listing went under contract three times.
The first contract came in at $170,000, but the buyer cancelled the day after going under contract.
The second contract came in at $175,000. That one fell through too when the buyer got cold feet after talking to a neighbor and backed out over concerns about the canal.
After the second cancellation, we had a new offer lined up. While we were still under contract on the second offer, we had already secured a backup offer at $167,500 cash. We never let the current contract go until the next one was in place, protecting Marco at every step.
That third contract closed in less than two weeks on July 17, 2026. The buyer, a builder named Shane, plans to build a spec home on the lot.
What This Means for Land Owners
Selling land in Utah is not the same as selling a house. Most residential agents do not specialize in raw land. They may not know how to identify the right buyers, speak to builders, or tell the story of what a lot can become.
Landowners get the best results when they partner with someone who understands land specifically — someone who knows what entitlement work is worth, how to market to builders, and how to keep a deal together when things get complicated. Because on raw land, they always do.
If you have land in Utah County or Salt Lake County and you are wondering what it is worth or how to sell it, let’s talk.
What This Means for Builders
We work with spec home builders and developers across Utah who are actively looking for buildable lots. If you are searching for your next project — infill lots, rezoned parcels, or land with entitlement potential — we keep an active pipeline and do the homework before we bring you a deal.
Shane found this lot through us. You could find your next one the same way.
Ready to Talk Land?
Luke Kennard | Utah Land Man
Red Sign Real Estate / Keller Williams Westfield
Serving land sellers and builders across Utah County and Salt Lake County.