Herriman Townhome Flip

A First-Timer's Success Story

In the growing suburbs of Herriman, Utah, first-time flipper Jason spotted his chance. He bought a promising townhome from a wholesaler at a solid price, ready for a fast turnaround.

The Market Challenge

Listed through his sharp realtor, the property had great appeal—modern finishes and a prime location—but it lingered on the market longer than expected. High interest rates made buyers pause.

The Winning Move

Then came the winning move: the realtor suggested raising the listing price slightly while offering generous seller concessions to buy down the buyer's interest rate. This made monthly payments more affordable without cutting into Jason's profit.

The Result

The strategy worked perfectly. A buyer snapped it up, drawn by the lower effective rate and ideal location.

Jason closed his first flip and made a profit—a true success story of smart buying, creative selling, and the power of rate buydown concessions. In real estate, the right idea at the right time turns challenges into wins.